DiRT 4 is the latest title in the world’s leading off-road racing
game series by Codemasters.
to create a ‘Loot Box’ to coincide with
the games release. The ‘Loot
Box’ would serve not only as a
marketing tool for influences but a much
collectable for fans of the title.
designed and produced for Codemasters:
a branded lanyard, keyring,
drawstring bag, premium notepad,
drinks bottle and the Loot Box itself
which resembles packaging
of a car part. The Loot
Box can be ordered on its own or with a
physical/digital copy of the
game in either XBOX ONE, PC,
or Playstation 4 formats.
The ‘Loot Box’
impressed Codemasters, influencers and fans alike.
Codemasters were able
to use the Order Collation feature
to establish stock need, quantities