The Project

DiRT 4 is the latest title in the world’s leading off-road racing
game series by Codemasters.


The Objective

Codemasters wanted to create a ‘Loot Box’ to coincide with
the games release. The ‘Loot Box’ would serve not only as a
marketing tool for influences but a much sought after
collectable for fans of the title.


The Products

Initial Incentives designed and produced for Codemasters:
a branded lanyard, keyring, drawstring bag, premium notepad,
drinks bottle and the Loot Box itself which resembles packaging
of a car part. The Loot Box can be ordered on its own or with a
physical/digital copy of the game in either XBOX ONE, PC,
or Playstation 4 formats.


The Results

The ‘Loot Box’ impressed Codemasters, influencers and fans alike.
Codemasters were able to use the Order Collation feature
to establish stock need, quantities and price.

We use cookies to provide you with a better service.  Carry on browsing if you're happy with this, or  click here to find out how to manage cookies.