The Project

Dogs Trust are the UK’s largest Dog Welfare charity.
Initial Incentives have over the years had a very successful
relationship with the charity in providing both promotional
merchandise items and retail products.


The Objective

Buying gifts through the charity is a main source for donations.
Initial Incentives creativity emanating from the design and
development department coupled with global sourcing
knowledge was utilized in developing a Squeaky Dog Toy
for retail. Inspired by advertising campaigns the charity were
due to run the product was designed in the UK and produced
in the Far East.


The Products

The final retail items have proved a great success,
complimenting a full range of products that Initial Incentives
have produced for the charity. Dogs Trust and furthermore
the supporters of the charity have been so receptive to the
toys that the range is to be extended to incorporate future
campaigns.


The Results

By understanding how the charity works and wants to develop,
Initial Incentives can offer the perfect solution from a blank
canvas, to a complete, finished and salable product.



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